International Year One in Events Management

Course Description:

This module aims to provide business students on a level four programme with the essential economic knowledge and understanding which will enable them to be able to place business related issues and problems in the wider economic context, as well as being able to recognize the contributions that economics can make in analyzing and resolving business issues and problems.

Topics:

• Business and Economics  
• Business and Markets in Action
• Supply Decisions: Costs of Production  
• Market Structures and Implications for
• Business Behavior
• Alternative Theories of Business Behavior and Strategy
• Business and Resource Markets
• Government Regulation of Business  Business in the International Environment
• The Macroeconomic Environment of Business  Balance of Payments and Exchange Rates
• Banking, Money and Interest Rates  Controlling Inflation and Unemployment
• Macroeconomic Policy and its Impact on
• Business Performance

Course Description:

This module aims to provide students with a range of skills that will prepare them for study of the International Year One programme as well as future undergraduate studies in business and management related programmes in UK universities. The knowledge and skills gained throughout the module will provide students with transferable skills that will also be beneficial in the world of work.

Topics:

• Effective Learning
• Personal Development PlanningPlanningTechniques
• Academic and Business Writing and an Introduction to Research Skills
• Research Skills
• Plagiarism and Harvard Referencing
• Numerical Analysis
• Teamwork
• Presentation Skills

Course Description:

This module aims to give students an appreciation of what organisations are, the purpose of establishing formal organisations, and the many inter-related aspects of collective and individual behavior that can impact on the success or otherwise of organisations. There are different approaches to analyzing organizational behavior and these will be considered during the course of this module. The module also addresses a number of the inter-relating facets of organizational behavior including:

• • organizational structure
  • approaches to leadership and management
  • culture within organisations
  • motivation
  • organizational change

Topics:

• The Purpose of Organisations
• Organizational Structure
• Theoretical Approaches to the Study of Organizational Behavior
• Inter-disciplinary Nature of the Study of Organizational Behavior
• Management
• Leadership
• Culture
• Organizational Change
• Motivation
  • Power and Control in the Workplace
  • Performance Management
  • Effective Communication

Course Description:

The aim of this module is to provide an introduction to the events industry in order to prepare students for future study in Events Management and related areas. The module aims to:

• Explore the history and tradition of events to understand their significant role within society.
• Examine the key characteristics of a range of events to define and categorize them.
• Introduce students to the size and scope of the events industry, noting the different organisations, roles and positions available with reference to public, private and voluntary organisations.
• Identify the main demand-generating sources of events.
• Analyse changes in the macro and micro-environments that may determine future trends.
• Introduce impact assessments as a method of evaluation.

Topics:

• Introduction to the Module and the Events
• Business Events Industry
• Event Typologies and Products
• Cultural Events and Festivals
• Size and Scope of the Events Industry
• Tourism & Leisure events
• Events Environment
• Charity and Voluntary Sector Events
• Managing the Impacts of Events
• Sporting Events
• Mega Events and their Impact
• Future Trends in the Events Industry

Course Description:

The aim of this module is to provide students with the theory, practice and structure of the fundamental elements of business management. The module focuses on the application of the strategic, operational and ethical streams of business management in a range of different organisations. The module also addresses a range of inter-related topics which further develop students’ understanding of the core themes of management.

Topics:

• An Introduction to Management Themes
• Operations Management and Quality
• The Historical Development of Management
• Operations Management and the Supply Thinking, Theory and Practice Chain
• Practical Strategic Management Issues
• Operations Management and R&D
• Strategy and Planning
• Ethics: Current Issues and Future Positions
• Strategy and Implementation
• Stakeholder Theory and Implications for Ethics
• An Introduction to Operations Management
• Corporate Social Responsibility

Course Description:

The aims of this module are to provide students with an introduction to a range of theories and concepts underpinning key elements of marketing planning with a focus on the application of those theories and concepts to a range of different organisations.

Topics:

• An Introduction to Marketing
• An Overview of Marketing Planning
• The Marketing Environment
• Consumer Behavior
• Marketing Research
• The Marketing Mix
  • Product
  • Price
  • Place
  • Promotions
• Digital Marketing and Social Media
• Services Marketing
• New Product Development
• Corporate Social Responsibility and Marketing Ethics

Course Description:

This module aims to provide students with a broad understanding of the function and the importance of management accounting in supporting management decision making. It is recognized that students studying this module may not progress to further, specialist accountancy studies and it is therefore important to give a broad, introductory module rather than technically detailed coverage of the subject.

The module will cover key areas such as ‘decision making’; ‘cost assignment’; ‘planning and control’ to give specialist accounting students the foundation they will require for more advanced coverage of the subject area.

Topics:

• Introduction to Management Accounting
• Introduction to Activity Based Costing
• Cost Volume Profit Analysis
• Budgeting Process
• Relevant Costs and Revenues
• Introduction to Standard Costing and Variance Analysis
• Pricing and Profitability
• Performance Management
• Cost Assignment

Course Description:

The aim of this module is to provide an introduction to events management operations in order to prepare students for future study in Events Management and related areas. The module aims to:

• conceptualise events and identify their characteristics
• explore the organizational and management implications involved in staging events
• identify project management planning systems, identifying event aims and objectives, venue selection, health and safety and legal issues, financial planning and events promotion
• introduce students to organisation, planning managing and controlling specific types of event

Topics:

• Introduction to Events Operations
• Setting and Measuring Aims and Objectives
• Venue Selection
• Introduction to Project Management
• Event Stakeholders
• Financial Planning
• Events Marketing
• Operations Management
• Health and Safety
• Events Technology
• Site Management
• Event Delivery
• Divestment and Legacy